餐饮业未来发展趋势及市场定位（The future development trend and market positioning of catering industry）.docVIP

餐饮业未来发展趋势及市场定位（The future development trend and market positioning of catering industry） With Chinas social and economic development, peoples living standards improve, more and more stars hotel patrons, has not only confined to the domestic and overseas tourism dignitaries, the mass of consumers has become one of the tourist hotel. This paper from the analysis of the current hotel catering market environment, by comparing with its main competitors -- social restaurants, expounds the necessity and feasibility of popular hotels catering business: popular operating mode, trying to explore the hotel restaurant popular way of business, in order to improve the hotel overall economic benefit. Since the reform and opening up, food and beverage industry has expanded the scope of business services, diversification of management methods. Especially in recent years, with the improvement of residents consumption level and the implementation of two-day weekend, the number of residents eating out has increased, consumption has increased, and popularity has become the mainstream of Chinas food and beverage market. However, the restaurant industry structure is not reasonable, in the fast development of high-grade restaurants, the number of excess demand, and the public demand for more affordable restaurants generally exist in the dirty, disorderly and poor phenomenon, in a low stage of development, to meet the consumer demand. In this case, the hotel industry has put forward the hotel catering popular, attracted the attention of the industry. The hotel restaurant popular business refers to the hotels own hardware and software based on advantages, with the popularization of the raw materials, superb cuisine, low price to provide higher quality standards of food products, a good environment and the corresponding services to the public, so as to enable the hotel to become the majority of social consumer services mode of operation. That is, the hotel serves as a target market for the br