饭店资源整合（Hotel resource integration）.docVIP

饭店资源整合（Hotel resource integration） Facing the increasingly fierce international competition after Chinas entry into the WTO, in the face of the wave of the withdrawal of the sixteen state-owned assets from the hotel industry, in order to survive and develop, Chinas hotel industry has to do too much and too many facts. After a sober analysis and reflection, we believe that the integration of resources is imperative for the development of Chinas Hotel industry. First, what is the integration of resources? Lets read a story first: Shanghai Jinjiang group and prosperity group in March 19th also announced: ShangHai Railway Station is located in the East China Hotel Management handover, which means that private enterprises in Shanghai prosperous group invested 120 million yuan acquisition of East China Hotel completed. Shanghai Jinjiang Group Chairman Yu Yongliang also said that the group will continue to sell the group through the remaining 18 hotels in Shanghai equity funds, seek to expand the country. 1. As Chinas largest hotel group - Shanghai Jinjiang, the action is striking and the intention is straightforward. In a word, integration of resources! Resource integration is a very frequently used term in economic theory and practice. What is resource integration? On the level of strategic thinking, the integration of resources is the thinking mode of system theory. On the level of tactical choice, the integration of resources is the decision of optimal allocation. In other words, the integration of resources, is the strategic thinking of the macro, optimize the allocation of social resources, is to advance and retreat, take care, get the optimal overall; is the micro market -- the strategic adjustment of the enterprise, is the enterprise management of the daily work. In the hotel industry in China more than 85% star hotels are still single hotel, in a fragmented, fight the enemy separately state of international hotel groups such as penetration into the room, on the la