gucci的品牌故事和发展的历程（Gucci brand story and development process）.docVIP

gucci的品牌故事和发展的历程（Gucci brand story and development process） Gucci brand story and development process Brand information GUCCI [English name]:Gucci [brand]: designers and luxury brands [countries]: Italy Brand story 1920s In 1921, Guccio Gucci opened a shop dealing in leather goods and small suitcases in his hometown of Florence. Effect of Guccio Gucci in London by the British aristocracy psaltery Buddha Hotel elegant aesthetic taste, after the initial inspiration of creative brand, excellent skills from London, in order to put this elegant sensibility and a native of Italy, especially the Tuscany leather craft master the superb skill of combining, he returned to Italy. 1930s Just a few years, the brand has a huge success, a holiday in Florence a large number of domestic and foreign customers flocked to the society of Gucci store, looking for their favorite style bags, bags, equestrian gloves, shoes and belt. Many customers in Italy Guccio are local equestrian aristocracy, in order to cater to their needs for riding equipment, Gucci design a unique brand horsebit pattern became an enduring symbol, is a successful example of the innovation of the design aesthetics. 1940s At that time, Italy is in the difficult years of fascist dictatorship in the raw materials from abroad is very scarce, in the face of such a predicament, Gucci began to try to use special materials, such as hemp, flax and jute. One of the most extraordinary innovations of the craftsman is a bamboo bag made of polished bamboo as a handle. The design of its side bending is inspired by the shape of the saddle. The bamboo package is one of the great works of Gucci many iconic products first launched, embodies the necessity is the mother of invention truism. This handbag with polished handles is popular with royalty and celebrities, and is still loved by people. 1950s In 1950s, Gucci again took inspiration from the traditional saddle belt and designed a Green Red Green Stripe Ribbon logo. The design was im