区域白酒如何树立品牌企业培训（Regional liquor how to establish brand enterprise training）.docVIP

区域白酒如何树立品牌企业培训（Regional liquor how to establish brand enterprise training） Liquor market competition is becoming increasingly intense, regional liquor survival, there is a national brand of extrusion, there is a huge amount of real estate wine harassment, in the white hot competition to break through, the brand is the only road. From the current perspective, the liquor market really shook the national brand the only a handful of Lu Mao five swords, other brands of liquor still lies in the melee, for most of the regional liquor, will be equal. Jinliufu and the Yanghe River regional liquor is the use of this opportunity, the success from the low level competition environment rise, which naturally have their unique product quality, and to carefully build brand relationship, so it is to break the regional liquor living environment, or from its long-term development strategy establish, for the regional wine liquor brand, to create strong competitiveness, is a right above suspicion doubt. Specific measures, in Li Minglis view, there is a choice of a group of people, casting a product, forming a distinctive image, shaping the unique culture, out of the unique way of communication and channels. Choosing a crowd is the foundation of a product Contemporary liquor market, as a whole, the traditional traces of Sheng, and innovative means of less. As far as consumers are concerned, with the development trend of social pluralism, each market segment has gradually formed, and the middle class, 70, 80, white-collar and migrant workers are numerous. For these segments of the consumer, its personalized consumption obvious. Therefore, only to meet the needs of consumers, unique in the market segments, and increasingly homogeneous products form a regional separation, in order to help establish their own brand image. This requires wine enterprises not only pinpoint the positioning in the crowd, but also in the quality of wine quality should be innovative and brand concept re molding. Su