实战孔府家--营销篇（The actual Confucius marketing article）.docVIP

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实战孔府家--营销篇（The actual Confucius marketing article）.doc

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实战孔府家--营销篇（The actual Confucius marketing article）

实战孔府家--营销篇（The actual Confucius marketing article） The actual marketing.Txt -- Confucius The actual Confucius - Article Marketing -------------------------------------------------------------------------------- Think tank, 2002-01-04, author: Gao Shushan, number of visits: 53749 Editors note: Confucius is a representative of the liquor business, but also to all the new economy enterprises want to seek a breakthrough on behalf of A. Here, we screened the Confucius family group in the implementation of the internal training, marketing and business management of some representative simulation training case, for the industry reference and readers to explore. Thank you support Jinan Beiyang management consulting firm and kongfu group. Case 1: Wang was sent to the Confucius family group A is responsible for the market development in 1999 March. The company has sent two people to A to establish a marketing network, but without success, Wang went to an important task of A is to straighten out the marketing channels, establish a marketing network for the Confucius family group successfully entered the A foundation. However, Wang stationed A later, but I do not know how to solve, although the Confucian house wine in A has a certain reputation. At that time, A was there: (1) 15 large shopping malls; (2) 20 supermarket chains, of which 8 are privately invested, and 5 are invested by A sugar Sugar Corporation, 7 of which are entities of the A board of commerce. Its doing well and liquor and beer are selling well in supermarkets; (3) A has 8 large wholesale drinks, controlling 55% of the market share, but often in arrears with the manufacturers payment, so that manufacturers of cash flow into a passive. In this case, if you are Wang, please explain how to sort out the working idea of establishing a healthy marketing network on the first day of entering A Analysis: the establishment of a healthy and effective marketing network is Wangs first job in A and a great challenge at the