原产地营销,先营后销（Origin marketing, first camp, after marketing）.docVIP

原产地营销,先营后销（Origin marketing, first camp, after marketing） Excessive attention to selling and ignoring camp will make the future of the industry become dangerous The origin is not a ready-made panacea, a label products immediately selling the country, which has two brand cognitive obstacles must be breakthrough, first of all, the establishment of category segment, we must let the customer know, from the origin of the product is really good products; secondly, the establishment of brand, to let consumers know that in all the origin of the product brand, only one brand is the best. In the production and marketing between the two cognitive barriers to break, not as easy as imagined. Such as wine, watching the store at least dozens, hundreds of wine brands, how many customers know which brand which is derived from the origin, how many customers know the origin of wine in which brand of red wine is the best. The customer of this information without the knowledge of their purchasing choices will be about the price, purchase, display, packaging and other terminal sales behavior, for a long-term development of the industry, this is not a good phenomenon. On the one hand, sales are easy to copy, today you stole the best display surface, the position of tomorrow is another competition, the cost will be higher, the profit space will become increasingly smaller, acts of unfair competition will be more and more; on the other hand, the customer will become more and more picky in choosing optional, they began to dispute, began to bargain, like buying cabbage goods than three, business will be more and more difficult to do. The future of this industry will be at stake when an industrys marketing focus focuses on the terminals selling rather than the brands battalion. Smart brand managers to customers carefully after the analysis is not difficult to see that the customer in the store to pick out the right and left, not to say that customers only pay attention to price, packaging and