奇瑞qq诠释年轻人的第一辆车（The interpretation of Qirui QQ young mans first car）.docVIP

下载本文档

1
0
约1.13万字
约 8页
2017-10-07 发布于河南
举报
版权申诉

奇瑞qq诠释年轻人的第一辆车（The interpretation of Qirui QQ young mans first car）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

奇瑞qq诠释年轻人的第一辆车（The interpretation of Qirui QQ young mans first car）

奇瑞qq诠释年轻人的第一辆车（The interpretation of Qirui QQ young mans first car） Case study: Chery motor Market position: dominance of mini car market Market significance: with its brand strategy and market segmentation strategy, the Chinese mini car has been brought into the era of marketing competition. Market effect: 6 months, sales of more than 2.8 units, creating a single brand micro car sales records Background: the case of Chery automobile company as Chinese local auto companies, has successfully launched Chery Qiyun dongfangzhizi such as the higher cost of the car, and by virtue of its own brand advantages and reasonable price advantage to export car products, has a considerable reputation in the form. The mini bus was in the last century at the beginning of 90s continued rapid growth, but since the middle of 90s, each big city have canceled the restrictions , micro off, mini bus is still the big city listed in the other register, discrimination. At the same time, because of the big city in the continuous improvement of safety and environmental protection requirements, the cost of the uplift makes the mini car price advantage is more and more small, so the main micro car manufacturers have the focus to car production, increase the yield of minivan decreased rapidly from 2001 to 2003, the growth rate of veeker yield was 20.41% years 33%, 5.84%. In this case, Chery automobile company after careful market research, careful selection of mini car into the market of new products; it is different from the general mini bus, mini bus is the size of the car configuration. QQ mini car launched in May 2003, June to December 2003 was reflected in a good market, has sold more than 28000 units, and won several awards. Chery QQ2003 marketing events playback At the beginning of April 2003, Chery started on QQ listed preheating. At this stage, through soft publicity, the dissemination of Cherys new product information, causing media attention to QQ. As the cars strong personality characte