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小老板、蜜斯、剃头店管理与经济危急(Small boss, honey, barber shop management and economic crisis)
小老板、蜜斯、剃头店管理与经济危急(Small boss, honey, barber shop management and economic crisis)
Lack of management talent, experience, talent is not top-notch, talent flow across the region and other issues, pressure on the hotel industry out of breath. The lack of leadership and management skills is a serious problem for talent management in Chinas hospitality industry. The lack of experienced leaders and managers, the higher the number of senior staff, the less. The average age of Chinese business leaders and managers is about 10 years lower than those in the west, while the hospitality industry and the hospitality industry tend to be younger. Afternoon to the barber shop in Haircut, cold warm secluded, quiet match. Barber side busy side to talk with me, told me that the economic crisis influence on the store business, this is a very interesting story about the economic crisis.
The barbers profit comes from the secondary patroness, because men to shave every Gu can not spend much money, but female customers to experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows:
1., the progress of material civilization and the improvement of consumers living standards
With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in th
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