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市场营销,什么样的销售拜访最有效(What kind of sales call is most effective in marketing)
市场营销,什么样的销售拜访最有效(What kind of sales call is most effective in marketing)
As a sales management team, in the usual Sales Co visit, our sales representative will often say that todays visit did not feel what role to play, seems to be completely ineffective; as a trainer, communicate with students in the training process, they often ask, go out every day to see clients often that day there is no harvest, what kind of sales is the most effective?
It is with the same question, it is very worthy of our consideration, the sales representative of the performance analysis, we will find that there is a class representative: they are very diligent, very hard, for customers to visit, visit, interview early every day, it seems all the time in the market busy, but sales visit assistance will find them and the clients are not a nodding acquaintance with a deep conversation, and finally see a sales performance, without the slightest growth, even in some key customers there also appeared sales decline! The sales representative himself felt aggrieved. How could I work so hard to visit the customer and not see the results and rewards?
To answer this question, lets first look at a short story in everyday life. The windows are often open in summer when the weather is hot. One day, a dove suddenly hit the house. Dove was scared, and it was looking for a way out and hit it, but he didnt see the window. To help it fly out, I opened all the windows and waved it hard. Dove was frightened and couldnt find its way. I feel like catching it and flying it from the window. As a result, dove began flying indiscriminately, hitting the wall from time to time. In the end, I was so tired that I didnt let dove fly away.
At this time, the mother came to see me, and dove, as well as those who open the window, she smiled and shook his head, from the kitchen and took out a piece of bread, broke off a crumb of bread thrown on the ground, the dove down to eat the bread. The mother threw the crumbs to the wind
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