怎样制定可执行的营销方案（How to develop an executable marketing plan）.docVIP

怎样制定可执行的营销方案（How to develop an executable marketing plan） Not that something about the marketing plan, I do not know how much to write small programs, among them, some schemes perform very well; there are basically no effect; in general, most programs have not been implemented, which of course also plan itself; there are enterprise resources, strength and team execution problems. So, how can we develop workable and workable solutions? The marketing plan mentioned in this article includes: brand, marketing strategy planning, marketing plan, product listing, promotion, promotion program and so on. It basically covers all aspects of marketing text and implementation details. Here are some typical understanding of marketing programs. Enterprises think: marketing program well, that is what to do, what people do, when to do, what way to do, how much money to spend?. The other one is planning thinking: to engage in a grand prelude and contrast analysis, N model and case, speak of planning, creative, closely reasoned and well argued, strategy, communication, channel, terminal, promotion, training, personnel of enterprises and the implementation of personnel after reading but do not know how to start. There are several: some are planning to write a creative and positioning; others put the marketing program into an analysis report, and some more just listed the problem, there is no solution to the problem of ideas and strategies. The above are several typical program mistakes. Enterprise sales staff program, simple is simple, but the problem is obvious. The main thing is that there is no analysis, no strategy and method, that is, the system is not enough. A customer once told me, your scheme is too complicated, and the part of analysis and the part of the data can not. Just tell us how to do it.. After these, as the annex, submitted a revised plan, he added: you plan the program can not ah, always feel almost anything.. Do you see where the problem is? I said to him, why do y