新浪微传播案例v1.0（Sina micro dissemination case v1.0）.docVIP

新浪微传播案例v1.0（Sina micro dissemination case v1.0） Sina micro dissemination case V1.0 This article is contributed by bentun_g Handbook of micro propagation V1.0 Micro era, micro innovation, micro change, micro life, micro dissemination Catalog A., B., C., D., E., F. Define chapter strategy, chapter function chapter, image chapter, content chapter, activity chapter Definition chapter What is micro-blog? What are the characteristics? Micro-blog is an interactive network Everyone has a fan aggregation network, which is interwoven by forwarding and commenting, forming a highly interactive interpersonal network. Micro-blog is a media If SNS stands for relationship, then micro-blog stands for communication, SNS is circle, micro-blog is media, and SNS satisfies identity, and micro-blog satisfies influence. Micro-blog has narrowed the distance between celebrities and grass roots Micro-blog promotes transparency and openness of information Micro-blog speeds up the spread of specific content What kind of content travels the fastest? Star Award speech??? True quotations? Public action? Funny? Speak up? Sign related The micro-blog road is full of Heroes Micro-blog is not a broadcasting station Micro-blog one day does not have to keep up with the times embarrassed Wood Frozen chicken Jiangzi PigHead Get some soy sauce Childrens shoes cold Table. Gray often silver sweat Rice porridge Small shrimp Taylor Male bacteria Cockroach Shuaiguo Know the pros and cons of micro-blog advantage Information dissemination is convenient, simple information dissemination is convenient and simple. A micro-blog up to 140 words, simple information release. Interactive, can interact with fans immediately, communication, and timely access to user feedback. The speed of propagation is fast. Similarly, a fast spread, interesting news, reproduced in the forum is far lower than micro-blog, because it is convenient and easy to share. Accurate crowd, close to the user base. Precise crowd, enterprise fan number