有效提高销售的12个黄金法则之12——全方位营销（12 of the 12 golden rules that effectively increase sales -- full marketing）.docVIP

有效提高销售的12个黄金法则之12——全方位营销（12 of the 12 golden rules that effectively increase sales -- full marketing） 1, 12 of the 12 golden rules that effectively increase sales - Omni marketing, President of TOM outdoor media group - Li Jian First, determine the profit and loss points - according to the gross profit commission to the sales staff Dont they on commission sale The core of the index is not sales profit. In the team which you will have to encourage what To what?. For example fisherman, snakes and frogs story A fisherman to accidentally found his boat moving a snake his beak a green Frog. Poor fisherman the frog leaned from Shekou rescued the frog. But he pitied the hunger The snake then find some food to feed the snake snake happily walk. The fisherman was gratified by his good deeds. time After he suddenly felt something hit his ship original back and snake in its mouth Two frogs. The fable tells us truth you reap a plain. Jhonggua proper reward Have the melon reward improper tending to get beans. The most taboo incentive than he reward managers at the beginning Now there is a big gap between the results and rewards even draw further apart. If we are in a team with sales commission sales may index for their extraction To increase sales but at the expense of the profits of the company. Konosuke Matsushita said every day I only know inventory profit profit index reached After I can sleep. Company personnel are to profit to achieve the target profit targets on together. leader To determine the breakeven point all indexes are profit oriented. Two, not full the same wages team a line of life and death is can remove inappropriate staff. Wind salesman basic The salary is 600 yuan but the average income is 4500 yuan. All employees are performance oriented. The end of the company 2 place elimination system. Reward and promote employees with good performance To get in order to warn appropriate staff - dismissal of employees who do not perform well Sometimes not decline in the