某商场开业庆典（Opening ceremony of a shopping mall）.doc

某商场开业庆典（Opening ceremony of a shopping mall） Shopping mall early promotion and opening ceremony planning scheme Preface Market analysis Two, our strength Three, theme activities: image spokesmen, election activities Four, theme activities: XX era opening ceremony of the mall Five, activity cost budget Six, related design renderings Preface In twenty-first Century, with the accession of WTO, the competition in the market became more and more intensive. The competition between enterprises has risen from quality competition to strength competition, thus evolving to the current brand competition, which is a qualitative process, and also an inevitable trend of social and economic development. New and unique advertising campaign is an inevitable means for enterprises to establish brand, publicity industry image and culture. Promotional activities of many enterprises in its own brand is a new continuous, relevant information emerge in an endless stream, with the help of media publicity to widely and publishing enterprises, to establish a brand and image, to create a gas and create opportunities to. However, blind investment and counterproductive practices often follow the trend of the effect, so must be carefully tailored to the nature of the business and management mode of enterprises, combined with the strength of the enterprise itself, based on the market analysis and Research on the detailed, highly creative, novel tailored marketing strategy for enterprises. Market analysis 1, excellent geographical environment XX era mall is located in Shenzhen city commercial center, city east to the west. Convenient transportation and commercial atmosphere outside the natural flow, strong, business skyscrapers. Most of the audience are urban white-collar workers, California its consumption ability, therefore, high level of consumption, potentially unlimited business opportunities. 2, accurate commercial position In the era of XX, shopping malls are currently positioned as womens ch