浅论外贸企业运用电子商务转内销的策略研究（Discussion on the strategy of foreign trade enterprises using e-commerce to transfer to the domestic market）.doc

浅论外贸企业运用电子商务转内销的策略研究（Discussion on the strategy of foreign trade enterprises using e-commerce to transfer to the domestic market） Abstract: due to the international market demand volatility risk, increase export of foreign trade enterprises to upgrade its own slow, domestic market contains a huge space for development, foreign trade enterprises should also use the two markets at home and abroad, electronic commerce is an important channel for foreign trade enterprises to domestic sales, e-commerce can reduce the cost and risk to the domestic foreign trade enterprises. It is conducive to the integration of foreign trade enterprise resources, e-commerce mode of foreign trade enterprises can use third party platform, self built platform and enterprise collaboration platform three, foreign trade enterprises should take the strategy of making use of electronic commerce to accelerate the sale. I. reasons for foreign trade enterprises transferring to the domestic market 1.1, fluctuations in the international market demand, export risk Foreign trade enterprises are greatly affected by fluctuations in the international market demand, and the higher the dependence of enterprises on the international market, the greater the export risk caused by fluctuations in the international market demand. In the international financial crisis as an example, the international financial crisis, the global economic recession caused by the shrinkage of the international market, at least the following adverse impact on foreign trade enterprises: first, the number of orders and the amount was reduced, a department of sales and inventory, capital constraints and other issues, directly related to foreign trade enterprises, financial crisis in the 104 session of the Canton Fair, the foreign buyers and export turnover respectively than the previous fair fell 9.08% and 17.5%; second, the economic downturn, trade protectionism, trade friction increases, export products are vulnerable to all kinds of