丰富渠道上的品项结构（Enrich the item structure on the channel）.docVIP

丰富渠道上的品项结构（Enrich the item structure on the channel） A lot of letters from readers to reflect, and now the distributors and retailers are not good serve, only sell the best-selling product, enterprise development and production of products in the course of time, the selling less, a dealer or the retailer can the enterprise products together is almost impossible, as many as 35 items, ranging from just one items. Indeed, this phenomenon is now very common, the less the single product sold, and even disappeared in the market. Business operators should not ignore the changes in the items on the channel. If the items on the market are sold more and less, there is only one item left, which is a dangerous signal for the enterprise. An enterprise producing products generally have dozens, hundreds or even thousands or more, but the real selling only for a few varieties of the few, even the new year a lot of new products, the successful item is scanty, like thousands of enterprises on hundreds of items is a boutique, all sold almost it is unlikely that the items to enrich the structure of channels, the first analysis of the causes of product structure sold more less. First, the market eliminated After the product has become the circulation commodity, through the import period, the development period, the growth period, the decline period, when the oil lamp exhausted, is eliminated. Two, do not meet the needs of development Product specifications, model adjustment, competing goods extrusion, processing changes, high costs, poor performance, policies and regulations do not permit, pollution, damage to the environment and so on. Three, bring forth the new New materials, new technology, new technology, new products emerge in an endless stream, performance is greatly superior to the old products, the consumer market very quickly accepted, leading to the old product market retreat. Four, product profit contribution rate is low Enterprises must eliminate some of their products every