企业推广行为五大枉举(下)（Enterprise promotion behavior five big to lift (lower)）.docVIP

企业推广行为五大枉举(下)（Enterprise promotion behavior five big to lift (lower)） In the process of product commercialization, there is a very important factor, that is, the product brand, the product of the brand promotion, so that consumers recognize and reach the final purchase, is the promotion of purpose. In order to achieve this objective, a very important brand positioning and brand design in the product commercialization process, from the product packaging to the promotion of a link to seriously consider, consistent operations, a brand image is the unity of the commercial product brand. For example, the product packaging logo text shape, color pattern and trademark together with the corresponding relation, unified packaging and packaging, unified display and promotion behavior of commercial products on the relationship between POP overall design and packaging, advertising appeal unification etc.. We should also consider the uniformity of brand display in different promotional activities under different product structures, the use of market equipment, window display and advertising both inside and outside of the house. This unity allows consumers to feel the influence and existence of the product brand at any time. For example, Coca-Cola, its product brand, although the companys brand, but in the commercialization of product brands, it does have its very unique place. The first is a trademark of accurate positioning, and then determine the trademark in different situations and different application environment, whether you can see the product or brand promotion of any one of the ads, you wont think other brand advertising. And many of our companies are unclear about this. Often in the product has not yet reached the enterprise preset sales, the multi person diagnosis, or own assertion that the enterprise lacks overall CIS. The main contents include: CIS MI, DI and VI, serve for the enterprise strategy, is the operating system of corporate image; product brand is the over