兵法在中小企业营销策略中的应用（Application of art of war in marketing strategy of small and medium sized enterprises）.docVIP

兵法在中小企业营销策略中的应用（Application of art of war in marketing strategy of small and medium sized enterprises） Market sales and play the same, terminal sales is equal to the goal. How to take effective strategies for the terminal, on the various needs of consumers and the defense strong attack from different angles, and finally fly the finishing touches, the ball into the opponents goal, has become a hot issue of common concern in various enterprises. After entering the WTO, the market competition is more intense, and the focus of competition is increasingly concentrated in the market terminal. In the China standard to the industry appliance industry, as early as a few years ago, TCL group in order to dominate the arena, the sales network construction directly to the retail terminal, then, whether it is Haier, Changhong, or GREE, the United States, many home appliance giants began to compete for the terminal. Television, newspapers, posters, posters overwhelming, shelves, sales promotion, public relations, too busy to attend to all showcase, theatrical performances like a raging fire. Other industries also rallied and the effect of the competition between the terminal, a Ten thousand steeds gallop. spectacular. In this process, companies have deep pockets, money, and for many small and medium-sized enterprises, limited funds and strength, make it full of worries in the terminal building, in a dilemma, how in the case of limited funds, the terminal in an invincible position in the competition, has become an important issue of small and medium sized enterprises. In history, typical cases have occurred many times in the rise of small power strong clouds circumstances, Liu Bang in Xiang Yu 18 kings when the weakest force, but finally defeat the concubine, domination; Tiemuzhen revolted, only 9 pairs of armored, but at the end of the unification of Mongolia, then swept across the Eurasian continent the new democratic revolution; and the leadership of the Communist Party started