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分公司库存谁让谁背了黑锅(Branch let who take inventory)
分公司库存谁让谁背了黑锅(Branch let who take inventory)
Branch inventory is a system problem
A garment enterprise, the last year, has encountered serious new inventory problems. Compared with rival products, the companys dress style, regardless of quality, price competitive, but the opponents of the new products have been successfully listed, their new products are selling well, the backlog in the warehouse to go out, let the boss worried. Repeated demands, the provincial distributors has not get the goods, the boss sent staff to research, to see what is going on.
The results of the survey, last year sales ratio is too low, the channel retention inventory occupation of funds and can not effectively return the funds dealers, leading them to the headquarters this year to make payment for goods, the product backlog in the headquarters of No one shows any interest in.
To get the results of the investigation, the boss accountability marketing center. The new marketing director aggrieved, the boss said early layout work, strictly dealers Kuandaofahuo, now the new wall cannot go out in the warehouse, he is also very worried, but dealers have no money, he also does not have what good way.
The complaints from the marketing director make the boss know that the problem is not as simple as it looks. After careful analysis of the boss, he found that this years inventory problems, the underlying reason, in fact, stems from last years marketing policy.
Last year, the boss in order to solve the problem of too many dealers on credit, the marketing department began to strictly execute payment and delivery, at the same time, in order to mobilize the enthusiasm of the marketing director in charge of the sales of dealers, the same area of the rate of payment of year-end bonuses linked to the induced marketing executives to channel plug goods initiative.
The marketing director holds the best-selling goods allocation right, when they pressed tasks to the dealer, even if the task has exceeded the actu
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