品牌传播资源三大瓶颈的突破（The breakthrough of the three bottleneck of brand communication resources）.docVIP

品牌传播资源三大瓶颈的突破（The breakthrough of the three bottleneck of brand communication resources） In todays world, greatly enriched in media communication channel highly decentralized, almost all the media, from the television to the telephone, computer, from the balloon to football, the ball from the bottle to health, manhole cover, taxi hubcaps, from packages to publications, mascots, space from the site to the traffic station, station...... No one can make a contribution to the brand, can become a suitable brand communication resources. However, brand communication is still a changing field. This be the most changeful environment, to ensure that the brand information can be transferred effectively to target consumers, people can rack the brains, its only one purpose: is to find an effective breakthrough in such a huge and complicated brand communication resources, with the smallest input won the best communication effect. The following are described in three aspects. First, the brand symbolic Bottleneck Breakthrough, there is no doubt that brand communication must be symbolic as a carrier, all brands of communication must eventually turn the source concept into the brand information can be expressed symbols. There is no symbol of brand communication is inefficient, that is to say, in order to achieve efficient brand communication, first of all, we must clearly define brand symbols, breakthrough brand symbolic bottleneck of resources. A brand is composed of a series of creative and designed symbols with rich connotations, including words, pictures, music, and other sensory stimuli. Specifically, is the brand name of English, logo, brand essence, brand slogan, advertising language, a unique product or packaging, unique architectural image, style of music and songs, unique taste and out of the ordinary, CEO, easily recognizable brand angle color or mascot, etc.. Below, we will discuss several important brand symbols and symbolization problems from the perspective of symbolic