外贸企业内销成功的八个关键（Eight keys to the success of foreign trade enterprises in the domestic market）.docVIP

外贸企业内销成功的八个关键（Eight keys to the success of foreign trade enterprises in the domestic market） [training number]: [training program]: Prologue and opening The export enterprises to do the domestic core driving factors The difference between marketing strategy and export and domestic sales The strategy of export and domestic sales and skill difference Team building and operating the documentary between export and domestic. The export enterprises to the domestic five weak and top five domestic enterprises The export enterprises to do the domestic market, explore the root cause of failure Lecture 1: product mix and strategic positioning Through theoretical explanation and actual cases of enterprise comparison, analysis, research, so that learners of domestic enterprises involved in the sale Product positioning, market positioning, price positioning, channel positioning and brand positioning have a clear understanding, and can be based on The current situation of the industry and design an effective domestic marketing model. 1, internal and external marketing model and marketing layout different? 2, export and domestic business model comparison and profit business model difference analysis 3, the transformation of the mode of thinking is a prerequisite for domestic sales 4, the existing products choose domestic marketing model is facing problems 5, in the domestic marketing eyeball economy environment: 6, how to design the strategic marketing strategy in line with the existing export products 7, how to product positioning based on market needs and competitive needs? 8, how to price orientation based on industry competition and customer psychology 9, how to carry out channel positioning based on industry market, competition status and development trend 10, how to customer value orientation as the guide to brand positioning? 11, to cultivate domestic end-user habits, export enterprises should do? 11, the strategic positioning and production of foreign trade import and expor