我国企业品牌营销中存在的问题及对策（Problems and Countermeasures in brand marketing of enterprises in China）.docVIP

我国企业品牌营销中存在的问题及对策（Problems and Countermeasures in brand marketing of enterprises in China） Problems and Countermeasures in brand marketing of enterprises in China Cao Yuan, Liao Renchun (School of management, Jiaxing University, Zhejiang, Jiaxing) Brand name; brand marketing; problem; countermeasure Abstract] this article embarks from the analysis our country enterprise brand marketing existence question, proposes our country product Brand to avoid being squeezed by international well-known brands, and in the fierce domestic and international competition in the integration of survival And deve