舒蕾、 奇强、雕牌（Shu Lei, Qiqiang, Diao）.docVIP

舒蕾、 奇强、雕牌（Shu Lei, Qiqiang, Diao） In 2002, Procter Gamble, Unilevers negligence, Shulei, Qiqiang, Diaopai, the Three Musketeers once when this period of history might be a footnote to todays Procter Gamble frequent price war. The low disposable income of most urban residents is the main reason for higher demand for middle and low consumer goods. In many city in the Midwest, if the monthly spend 100 yuan to buy consumer goods, has accounted for 5% - 6% of monthly household disposable income, but a large number of farmers income is relatively low, and slow growth, weak consumption in 2000, farmers annual net income is only 2253 yuan, the same year of urban residents per capita can about 1 / 4 of disposable income. However, since 1997, rural per capita net income growth rate decreased year by year, although the rapid growth of the national economy as a whole, but the benefits are more absorbed, developed areas and high income groups so that low-income families purchasing power increased slightly; at the same time, due to the deepening of housing, health care and education reform, urban residents the medical expenses in the housing will continue to increase, it also weakened in some aspects of most low-income families purchase of consumer goods. In this regard, Mr. Shi Jianmings chief advisor of Shanghai Maddie consultant company, with Procter Gamble years engaged in household consumer experience and on the basis of research on the family of small Chinese in consumer goods manufacturers, consumer behavior characteristics and supply conditions on the low daily consumer goods market made a careful investigation of discussion of the development strategy in the Chinese low daily consumer goods market and the interest of foreign enterprises. C-BONS tight strategy Shulei shampoo listed since 1996 is the rapid growth in 2000, led by the decline in Procter Gamble shampoo brand market share at the same time, SLEK shampoo in the market but the market share of the growth of ta