Burberry公司财务报表分析.doc

Burberry  1.0 Background Burberry was founded in Hampshire in 1856, during World War I, Burberry continues to design military uniforms for the British army. In 1924, Burberry is another well-known registered mark: plaid. This from the red, white, black, light brown in color of the grid pattern, was then used in a Burberry trench coat lining, later almost became synonymous with Burberry. In 1930, Burberry is also involved in the pilot clothing design. With traditional, refined products like the design style and production, in 1955, Burberry was awarded by Queen Elizabeth, Royal Warrant (Royal Warrant) badge. Later, in 1989, Burberry has won the Prince of Wales awarded the Royal Warrant badge. In 1970, the first flagship store from the Burberry was opening in East 57 Street, New York. In the past 40 years, with the development, nearly every large city (Like Moscow, Tokyo, etc.) in the world can see the Burberry store. And the classic Burberry plaid, the unique fabric features and generous elegant tailoring, has become synonymous with the English style. So far in 2009, Burberry as a British first-line luxury brand market value at 2.0 billion pounds. And in early 2009 is participate in the FTSE 100 index (FTSE 100) stocks, proved itself as a British giant brand. 2.0 Ratio Analysis There are some ratios about the financial analysis; it can be conclude as 5 categories, such as profitability, liquidity, gearing, efficiency and investment ratios. The next will introduce the Burberry ratio from its Financial Statement like Balance Sheet, Income Statement and Cash Flow from 2004 to 2009. 2.1.0 Profitability No matter how the times change, business is always the purpose of profit as the first. And the profitability of a business how much (or even negative profit) is to judge its success as a standard. The Profitability ratios are calculated through a certain formula for the profitability of their businesses and their shareholders profitability. 2.1.1 ROSF ROCE These two rat