Cultural Differences and Advertisement Translation英语专业毕业论文.docxVIP

Cultural Differences and Advertisement TranslationAbstract At?present,?with?the?rapid?pace?of?economy’s?development,?advertising?tends?to?be?a?main?way?to,?so?it?is?natural?that?international?Ads?translation?becomes?decisive?for?the?products?successful?launching?to?the?world?market. Advertisements?translation?is?a?cross-cultural?communication.?Cultural?differences?determine?that?it?would?be?far?from?easy?for?Ad?to?reach?its?function?for?the?world?market.?The?cultural?connotation?reflected?in?translation?must?win?receptors?acceptance.?Just?like?the?idiom?says?“when?in?Rome?do?as?Romans?do”.?Advertising?language?should?be?kept?in?corresponding?with?cultural?background?of?the?target?language,?whenever?this?is?done,?it?becomes?possible?for?advertisements?to?exert?its?function?to?attract?the?receptors. ??????Combining?with?translation?practices?this?paper?will?analyze?how?the?cultural?differences?influence?Ad?function?in?six?aspects,?including?cultural?habits,?social?political?constitution,?courteous?principle,?reasoning,?aesthetic?thought?and?language?structure,?Ad?translation?will?not?reach?its?function?if?such?cultural?differences?are?neglected,?and?how?much?importance?should?be?attached?to?the?cultural?identity,?which?plays?a?positive?role?in?Ad?translation Key?Words:?Ad?Translation,?Cultural?Differences,?Cultural?Connotation,?Cultural?Identity 摘要:?广告语言作为一种特殊的实用文体,有其独有的特点,并蕴含一定的文化内涵。广告语言的翻译,是跨文化的交流活动,它不仅仅是将一种语言文字转换成另一种语言文字,而且使读者自然而然地认同广告的深层文化内涵,通过被吸引而产生广告的效应。广告翻译必须注重目的语的文化背景,高质量的翻译不仅可以准确传达信息,还能引发读者的文化联想和审美想象,产生良好的广告效应,同时也宣传了本民族的文化,起到了对外交流的作用。为能灵活、有效和得体地表达出原语中的文化内涵以及广告信息,这就要求译者必须了解原语言和译语言的文化,确保信息准确传递。本文结合广告翻译成功和失败的案例,从风俗习惯、社会政治制度、礼貌原则、推理模式、审美思想、语言结构六个方面文化差异对广告翻译的影响，忽视文化的差异，必将一定程度上影响广告信息的传递，产生误解，使广告翻译难以实现信息的等效交流，而进一步探讨应如何注重文化认同,分析其对广告功能、目的产生的影响。? 关键词：广告翻译、文化差异、文化内涵、文化认同Contents Introduction Chapter?1:Introduction?of?Cultural?Differences Chapter?2:?Misunderstandings?Caused?by?Cultural?Differences 2.1 Different?Cultural?Habits?Cause?Misunderstanding?? 2.2 Different?Socia