Relevance theory and tourist materials translation英语专业毕业论文.docxVIP

Relevance theory and tourist materials translation1. IntroductionAs we all know, China is a country with an ancient civilization dated back to several thousand years, which is also endowed with abundant tourist resources. Its brilliant ancient civilization and beautiful scenic spot cast an irresistible charm on the people of the whole world. Nowadays, more and more foreigners come to China to know more about the mysterious oriental country. According to World Tourism Organizations prediction, in 2020, China will become a top tourist destination throughout the whole world with the capacity of hosting more than 1.137 billion foreigners (Hong Ming, 2006:56). With the rapid development of tourism, the translated tourist materials are playing a more and more important role. Nowadays，English becomes a globe language, so in most case, English translation of Chinese tourist materials is the way for China to publicize to the outside world. However, the quality of current translated tourist materials is not so satisfying as evidenced by vast examples of mistakes. Spelling and grammar mistakes, omission of the information, cultural dislocation causing the failure to convey the connotation of Chinese versions, improper use of the words and phrase, too much use of Chinese Pinyin, and Chinglish expressions and redundancy, which are the major malpractices of current tourism translation (Wang Ning, 2005: 137-138). It is well known that the successful C/E tourism translation will appeal to more potential foreign tourists and persuade them to move into action. On the contrary, the translations with above malpractices not only prevent them from obtaining the useful information about their expected tourist destination but also vandalize their image for it and ultimately may stymie the healthy development of the whole tourism. Tourism translation, because of its particularity, diversity and complexity, is still not mastered by the translators. The future of Chinas tourist industry is br