商务信函的翻译Translation of Business Letters.ppt

Practical Business English Translation Chapter IVTranslation of Business Letters 1. Ingredients of Business Letters 1.1 Ingredients 1. 信头 (letterhead/ heading): 写信人的地址和写信日期 2. 信内地址 (inside address): 收信人的名称和地址 3. 称呼 (salutation) 4. 事由 (subject or caption) 5. 开头语 (opening sentence or sentences) 6. 正文 (body of the letter) 7. 结尾套语 (complimentary close) 8. 签名 (signature) 9. 附加成分: 案号(reference)、 编号(serial number)、 注意项(attention line)、 主办人代号(identification mark)、缩写名、附件及分送标志部分(IEC: initials, enclosures and carbon copies block)、附言(postscript)等。 2. Categories and Functions of BL 2.1 Categories of Business Letters Letters of Establishing Business Relations(资信调查函、建立交易函) Letters of Promotion(促销函) Letters of Inquiries and Replies(询盘函) Letters of Making Offers(报盘函/报价函) Letters of Counter-offers/Counter-suggestions(还盘函) Letters of Orders(订货函) Letters of Payment(付款函) Call Letters(催款函) Letters of Packing Transportation(装运函) Letters of Insurance(保险函) Letters of Compensation Claims(索赔函) Letters of Claim Settlement(理赔函) 2.2 Functions of Business Letters Informative business letters Communicative business letters 3. Characteristics of BL Formal Five C’s Priciples Correctness(准确) Clarity(清楚) Conciseness(简洁) Completeness(完整) Courtesy(礼貌) Seven C’s Principles Concretness(具体) Consideration(体谅) 4. BL Translation Equivalence 4.1 Faithful 4.2 Rhetoric 4.3 Characteristic