服饰销售策略的研究毕业论文.doc

论文题目：乐清市哃服饰销售策略的研究 指导教师： 龚园喜 系 别： 经济与管理工程系 专 业： 工商企业管理 班 级： 企管09-1 姓 名： 陈志伟 学 号： 200918006 二○一二年五月 乐清市哃服饰销售策略的研究 摘 要 销售的优良程度对于任何企业的生死存亡都至关重要，对于服装业也是如此。然而在企业的运作过程中总是不可避免的出现一些弊端，关乎的因素主要是销售策略问题。现代企业越来越关注利润的主要创造点---销售环节，销售环节是提高企业资金量，维系企业运作的重要模式，其间涉及会计，采单，资金量等步骤。但是毋庸置疑，良好的销售策略是企业发张壮大的唯一途径。 本文针对于跻身于人人越越以试创业的温州大环境下，市场几乎饱和的境况下，研究乐清哃服饰销售策略实施的现状及存在的问题，如销售淡季业绩惨淡、款式普通、顾客维度不大等。借鉴理论研究，结合竞争环境情况针对性的提出完善乐清哃服饰销售策略实施的方案和建议。  Abstract The market marketing the reasonable use to promote the economic development of our country, the market marketing through the marketing strategy and strategy of innovation, and guide the new product development management, to reduce the market risk, the promotion of new science and technology into productivity, give full play to the science and technology as the primary productive force in economic growth in the role. And, with the development of market economy, the market marketing will be more and more important, especially in the marketing exchange function, will be in the position of the social reproduction process continuously develop. Marketing of contribution to economic growth, main performance in the business enterprise growth and development to solve the basic problem. Marketing of various kinds of marketing mix, will be in all sorts of different enterprises to use, according to the enterprise enterprise culture and the characteristic, using different marketing strategy, meet different needs of our customers. Enterprise can through the marketing strategy and marketing mix strategy decision-making and implementation of the system, to achieve its goal for growth. Market marketing, will in some of the most important aspects, to complete the enterprise the most basic function, promote enterprises health, continue to grow. In this paper, in order to try the venture the everyone of wenzhou environment, market almost saturated of circums