国际商务函电中礼貌原则运用研究-atlantispress.pdfVIP

International Conference on Education, Management and Computer Science (ICEMC 2016) Research on Politeness Strategies in International Business Correspondence Hui Wu1, a and Dan Wu2, b 1Faculty of Foreign language, Hubei Engineering University, Hubei Xiaogan, China 2Wenchang Middle School, Hubei Xiaogan, China a443138446@, b 1960516319@ Keywords: International business correspondence; Communication; Politeness; Maxim Abstract. International business correspondence, which has been frequently used in international business, is an effective communication tool for contacting customers. Being an effective communication tool, politeness has been employed in business correspondence for enhancing communication and understanding to reach the target of successful business transaction. The six maxims in Leech’s theory of politeness are discussed based on the level of vocabulary, sentence and passage structure as well as the characters of business correspondence in the dissertation. 国际商务函电中礼貌原则运用研究 1,a 2,b 吴慧 ,吴丹 1.湖北工程学院外国语学院，中国 湖北 孝感 432000 2.湖北省孝感市文昌中学，中国 湖北 孝感 432000 a b 443138446@, 1960516319@ 摘要：国际商务函电被广泛用在国际贸易中联系顾客，是与客户沟通的有效工具。作为一种 有效的沟通工具，礼貌原则被 大量运用在国际商务函电中，用来促进沟通交流，达到成功 交易目的。本文结合Leech 礼貌原则里的六条准则，从常用词语，句子和语篇层面具体分析 探讨其运用特点，阐述国际商务函电写作中的特点。 关键词：国际商务函电;沟通;礼貌;准则 1. 前言 外贸英语函电是公司用以联系顾客的常见工具,在国际对外贸易中发挥主要沟通作用。撰写 外贸英语函电,除了要注意语法,句法和词汇,还要特别注意外贸英语函电的书写特点。商务 英语写作的撰写者在态度方面要记住：清晰；简洁；真诚；友善；自然；强调正面要点；淡 化负面影响[1]。在外贸英语函电中，为了强调正面要点，做到真诚友善，礼貌原则被大量 使用。礼貌原则可以有效用来缓解紧张气氛，赢取对方信任，是建立合作关系的重要手段。 商务交际中言语表达者经常有意识地选择和使用语言来实施自己