An Inter—organizational Perspective on Marketing Channels Governance- The Influence of the Institutional Environment.docVIP

An Inter—organizational Perspective on Marketing Channels Governance: The Influence of the Institutional Environment 　　Marketing Strategy 18Analysis on the Marketing Strategy of Affordable HotelsWU Bi-yeXU Bi-fang 20The Brand Creation of Food in the Context of Food SafetyXU Jun-yi 23The Construction of Performance Evaluation System of Experiential MarketingGENG Ling WANG Dan 25Study on the Marketing Strategy of Zirconium OxychlorideGUO Shu-jun 28The Influence Factors of Female Travels and the Marketing StrategyZHAO-shuXIANG Ying 30The O2O Model： New Concept of Big Network Marketing in Post-E-Commerce AgeDAI Yun 32Study on the Marketing Strategy of VME Zhi-dan 34The Influence Factors of Online Tangible CommoditiesWU Feng 36The Marketing of Yaolin Scenic Wonderland： Problems and CountermeasuresHUANGPU Yi-chengXIANG Ying 38The Emergence of RTB and Its ImpactsXU Xiao-fei 40The Consumer Psychology in the New Era of Online ShoppingLIU Zhen-nan Marketing Management 42The CRM Development and Application in Automotive Marketing EnterprisesZHANG Jia-rui 45The Service Marketing Model of China’s Car Rental Company Based on Customer Value Theory LI Yao-dongMA Qing-mei 48Study on Corporate Marketing Management： Problems and SolutionsHE Qiu-ying 50The Problems and Countermeasures of Recruitment in Existing Corporate Management LU Guan-ruCHEN Xu-dongCHEN Hong-jiaCHEN Wen-hua 52The Conversion Path from Impossibility of Execution to BankruptcyCHEN Ze-xinZHANG Long 54Study on Temporary Payment Management in Colleges and UniversitiesLUO Jie 56How to Promote the Scientific Management of Research Records on Preventive MedicineMA Rong 58Study on College Teachers’ Performance Improvement Based on Implicit Incentive： from the Cluster PerspectiveLIANG Su and TANG Ji-ping Market Research 61The Investigation and Analysis of Juvenile Consumer Demand for Quality and Price Combination of Sports Products in ChinaCAI Xi