华泰证 券经纪业务发展战略分析.pdfVIP

Abstract At present, Chinas capital market is in a stage of rapid development, Chinas securities industry also is just at the critical moment of financial innovation, business transformation, is facing the traditional areas of business and customer resources is eroded by industries such as banking, insurance, trust and the dual challenge of international big investment Banks invasion. With the sustaining wearying of stock market in recent years, Chinas securities market is experiencing its establishment is the most cold winter. Securities brokerage business is one of the main business of securities companies, securities business accounted for fifty percent of the companys overall revenue. Securities brokerage business is currently at the forefront of change, how to develop not only relates to the rise and fall of the securities industry in the future, and relationship to the future Chinas capital markets can be sustained, stable and healthy development. Huatai securities as old state-owned securities companies, securities industry in China has witnessed Chinas capital market development and grandness, securities brokerage business market share for many years ranked industry forefront. But in a tough market environment, the development of the brokerage business began to encounter bottleneck, the problems in the operation and management also gradually exposed. In the face of financial innovation, business transformation of the era of big background, the pace of transition has been behind the Zhongxin and Guoxin securities company, etc. In this background, this article through the use of strategic management, human resource management, marketing