地产项目商业计划书.docxVIP

上海市x山项目分析报告目 录C:Documents%20and%20SettingsAdministrator桌面%22%20l%20目 录1C:Documents%20and%20SettingsAdministrator桌面%22%20l%20一、总论2C:Documents%20and%20SettingsAdministrator桌面%22%20l%201.1 项目简介2C:Documents%20and%20SettingsAdministrator桌面%22%20l%201.1.1项目概况2C:Documents%20and%20SettingsAdministrator桌面%22%20l%201.1.2 项目规划总体要求2C:Documents%20and%20SettingsAdministrator桌面%22%20l%201.1.3 项目建筑面积指标2C:Documents%20and%20SettingsAdministrator桌面%22%20l%201.2 编制依据2C:Documents%20and%20SettingsAdministrator桌面%22%20l%201.3 主要经济技术指标3C:Documents%20and%20SettingsAdministrator桌面%22%20l%201.4 结论3二、市场分析4C:Documents%20and%20SettingsAdministrator桌面%22%20l%202.1 宏观环境分析4C:Documents%20and%20SettingsAdministrator桌面%22%20l%202.1.1 城市概况4C:Documents%20and%20SettingsAdministrator桌面%22%20l%202.1.2经济发展状况4C:Documents%20and%20SettingsAdministrator桌面%22%20l%202.1.3 居民生活水平5C:Documents%20and%20SettingsAdministrator桌面%22%20l%202.2、房地产市场分析5C:Documents%20and%20SettingsAdministrator桌面%22%20l%202.2.1 房地产市场综述5C:Documents%20and%20SettingsAdministrator桌面%22%20l%202.2.2 板块特征6C:Documents%20and%20SettingsAdministrator桌面%22%20l%202.2.3 未来发展趋势7C:Documents%20and%20SettingsAdministrator桌面%22%20l%20三、项目周边环境7C:Documents%20and%20SettingsAdministrator桌面%22%20l%203.1 项目周边环境分析7C:Documents%20and%20SettingsAdministrator桌面%22%20l%203.1.1 周边环境7C:Documents%20and%20SettingsAdministrator桌面%22%20l%203.1.2 SWOT分析8C:Documents%20and%20SettingsAdministrator桌面%22%20l%203.2 竞争性楼盘分析8C:Documents%20and%20SettingsAdministrator桌面%22%20l%20四、项目定位9C:Documents%20and%20SettingsAdministrator桌面%22%20l%204.1 总体定位9C:Documents%20and%20SettingsAdministrator桌面%22%20l%204.2 产品定位10C:Documents%20and%20SettingsAdministrator桌面%22%20l%204.3 客户定位10C:Documents%20and%20SettingsAdministrator桌面%22%20l%204.4 价格定位11C:Documents%20and%20SettingsAdministrator桌面%22%20l%20五、财务效益12C:Documents%20and%20SettingsAdministrator桌面%22%20l%205.1 销售收入测算12C:Documents%20and%20SettingsAdministrator桌面%22%20l%205.2 建设投资估算12C:Documents%20and%20SettingsAdministrator桌面%22%20l%205.3 不确定性分析13C:Do