房地产企业网络营销的基本过程及策略研究.docVIP

房地产企业网络营销的基本过程及策略研究 摘 要ABSTRACT Internet is a part of the information industry of pillar industry of the national economy，another real estate of pillar industry of it and national economy influences each other and mutually combines, open the broad field for economic development, have a deep impact on people’s lives. The constant growth of the demand of the real estate makes the real estate face enormous opportunity and challenge, the marketing of traditional medias such as the newspaper, TV, radio station, etc, it is the one-way transmission of a kind of straight line. The combinations of Internet and real estate network marketing modes have emerged. Real estate enterprises give full play to the modern network technology advantage through surfing the Net, break through the geographical space and time limitation, release enterprise’s information in time, propagate the corporate image and can finish the dynamic marketing business on the net. The best combination that the network marketing of the real estate has already become real estate and Internet is checked. Real estate enterprise for competitiveness of raising, hold great opportunity and challenge that Internet bring, find the first chance, need to regard marketing mode of the network as a edge toll pf enterprise’s marketing. This article divides into six parts, the first part is the introduction , the second part is the real estate network marketings outline, elaborated some concepts, the third part elaborates the real estate network marketings present situation, the fourth part elaborates the real estate network marketings unit process, the fifth part elaborates the marketing strategy of the real estate network marketing. The sixth part proposes the measures to improve network marketing of the real estate. The last three parts are the key content of this article, and also the bright spot. Key words: real estate corporations； e-marketing； network marketing process； network marketing strategy