广告英语演讲ppt.pptVIP

ADVERTISEMENT ——09环工（2）班 0914010025 彭惠娣 What’s Advertisement??? Definition(广告定义) Advertisement: n.[C] is public notice offering or asking for goods, services, etc. kinds of ads. Comment sense of ads. 广告具有informative function aesthetic（美感） function expressive function vocative （祈使）function 英美现代广告学认为，广告的作用在于： 1. Information （提供信息） 2. Persuasion （争取顾客） 3. Maintenance of Demand （保持需求） 4. Creating Mass Markets （扩大市场） 5. Quality （确保质量） Vocabulary Advertising language广告语言 Slogan 广告口号 Logo 广告标识 Trademark 商标 Brand 品牌 Market 市场 Marketer 卖主 Consumer 消费者 Product 产品 The classical advertising slogan(广告词） 1. Just do it. 跟着感觉走。(耐克运动鞋) 2. Focus on life. 瞄准生活。(奥林巴斯相机) 3.Share moments. Share life. (柯达胶卷) 4.Apple thinks different. 苹果电脑，不同凡“想”。(苹果电脑) 5.To me， the past is black and white， but the future is always color。对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒） 6. The taste is great. 味道好极了。（雀巢咖啡） 7.Connecting People. (Nokia) 科技以人为本。(诺基亚) 8. No business too small, no problem too big。 没有不做的小生意，没有解决不了的大问题。(IBM公司) Catch the right boat to advertise ! The Olympic Games or the Asian Games is the great opportunity for the companies to let more people know their products.Each company would not rather to miss this boat(坐失良机). non-profit advertisement Click to edit title style /v_show/id_XMTgxOTk3ODA0.html(361) /v_show/id_XMTQ4MTczMzY0.html （百事可乐） /v_show/id_XMTc5NDU3Mzcy.html (潘婷) /v_show/id_XMjE4MjMyNzIw.html(南方电网） * LOGO 1.Press Advertising 报刊广告 2.Television and radio Advertising 电视和无线电广告 3. Outdoor and Transport Advertising 露天和交通广告 4. Window and Point-of-Sale Display 橱窗和销售点陈列广告 5. Cinema 电影广告 attractive creative persuasive impressive --- urge the reader to act) --- catch the reader’s attention) --- produce an impact 广告语句(catch-phrases)的特点 --- -- project an image) creative advertisements The toilet, so hard(坚硬）!