浅析中国汽车市场O2O模式毕业论文(初稿).pdfVIP

1 河北科技学院2016届本科生毕业论文（设计） 河北科技学院 本科生毕业论文(设计) 题目 ：浅析中国汽车市场O2O模式 系 别 汽车工程系 学科门类 工学 专 业 汽车服务工 学 号 B121011043 姓 名 阮丹昱 指导教师 沈文涛 完成时间 2015年 6月 14 日 2 河北科技学院2016届本科生毕业论文（设计） 目 录 摘 要 ·····································································1 ABSTRACT ···································································4I 一、O2 汽车后服务市场的相关概念 ···········································2 (一)O2 模式概念与特点 ··················································2 (二)O2 模式定义及其内容 ················································2 二、汽车后服务市场存在的问题 ···············································3 (一)规模小、经营分散、缺乏行业组织 ······································3 (二)管理服务水平低，行业人员素质参差不齐································3 (三)不正当竞争加剧，信息不对称，法规缺失 ································3 (四)汽车后市场服务意识、观念淡薄，缺乏长久战略规划 ······················3 (五)个性需求服务缺乏 ····················································3 三、采用020模式的必要性 ···················································4 (一)汽车后服务市场份额不断扩大 ··········································4 (二)电子商务在汽车后市场发挥的作用······································4 (三) 整合汽车后服务市场，有助于加强市场的良性竞争 ·······················4 四、利用O2 模式应对汽车后市场策略 ·········································5 （一）建立汽车后服务市场不同的服务模式···································5 1.建立一套标准化的服务体系···········································5 2.供一站式平台服务,实现个性化需求····································5 3.形成一支术业有专攻的核心团队·······································5 4.实行多样化车用品牌商合作···········································5 5.利用会员卡和移动终端实现闭环控制 ···································5 （二）建立良好的汽车后服务培育体制和企业文化·····························6 1.引导汽车后市场服务工作人员观念·····································6 2.定期对汽车后市场各岗位人员培训···························