商务函电格式.pptVIP

International Business Correspondence Chapter 1 Layout of Business Letters Contents ◆ Principles of business letter writing ◆ The layout of business letters ◆ The structure of business letters ◆ Addressing envelopes ◆ Exercises Ⅰ.Principles of business letter writing the 7C’s principles The 7C’s principles are Consideration 考虑周到 Completeness 全面完整 Correctness 准确无误 Concreteness 真实确切 Conciseness 简洁明了 Clarity/Clearness 清楚易懂 Courtesy 谦虚礼貌 1. Consideration “you attitude”; “put yourself in your reader’s shoes”; What are his needs, his wishes, his interests, his problems, and how I meet with them? Compare: We won’t be able to send you the brochure this month. We will send you the brochure next month. This kind of unfortunate incident will not occur in the future. Future transactions will be handled with the utmost care. 2. Correctness Besides proper and correct grammar, punctuation, and spelling, also means: Use the correct level of language Include only accurate facts, words, and figures Special attention should be paid to names of articles, specifications, quantity, figures, units, dates, prices, discounts, commission, etc. 3. Completeness Contain all the necessary information； Make an outline； Keep the following guidelines in mind： Why do you write the letter？ What are the facts to support the reasons？ Have you answered the questions asked？ 4. Concreteness Specific, definite, and vivid Use specific facts and figures Put action in your verb Choose vivid, image-building words Compare: Termination of the insurance will be in June. The insurance contracts ends in June. 5. Conciseness Try to make your message brief and to the point. Avoid using long words and sentences. Use daily expressions to replace jargons. Express yourself in an orderly and logical way. Say what you have to say in the fewest possible words without losing clarity and courtesy. Omit trite expressions Eg. We are going to give consideration to the delivery schedual at tod