商务函电 Chapter 2 - Contents and Writing Style.pptVIP

商务函电 Chapter 2 - Contents and Writing Style.ppt

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商务函电 Chapter 2 - Contents and Writing Style

Chapter 2 Components of a Business Letter Components of a Business Letter 1. letter Head 信头 2. Ref. No. 参考号 3. Date 日期 4. Inside Address 封内地址 5.?Attention Line经办人 6. Salutation 称呼 7. Subject 事由 8. Body 正文 9.Complimentary Close 结尾敬语 10. Signature 签名 11. Enclosure 附件 12. Carbon Copy 抄送 The Components of a Business Letter The Essential Parts: The letterhead date 信头 日期 2. Inside name and address 收信人名称地址 3. The salutation 称呼 4. The body of the letter 正文 5. The complimentary close 结尾敬语 6. The signature 落款 Components of a Business Letter 1. The Essential Parts 1) Letterhead Date Content: the company’s name, address, post code, telephone number, fax number, email address, website, the addresses of branches, a logo of the company Position: in the center or on the left/right margin at the top of the paper Components of a Business Letter 1. The Essential Parts Components of a Business Letter 1. The Essential Parts 2) Inside name and Address Details: name of the person addressed; title of the person addressed; name of organization; street number and name; city; state/province; postal code; country of destination. Position: at the left-hand margin at least two lines below the date E.g. Dr. David Brown Executive Vice President Sunny Stock, Inc. Salt Lake City, UT 75087 U.S.A. Components of a Business Letter 1. The Essential Parts 3) The Salutation Typical ways: ①Traditional salutation is “Dear” followed by the reader’s title and last name: Dear Mr. Henry, Dear Professor Johnson, Dear Dr. White ②If unsure to whom you should address a letter, you should use the following salutations: Dear Sir, Dear Madam, Dear Sir or Madam, Dear Technical Director , Dear Purchasing Agent ③When addressing a group of people, use one of the following salutations: Ladies and Gentlemen: Dear Sirs or Madams, Gentlemen: / Dear Sirs, (if all the readers are

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