商务英语函电Unit 1 Business Letter Writing.pptVIP

9. Signature 落款 结尾敬语 手写签名 打印签名 职务 公司名称 10. Enclosure 附件 If something is enclosed, note it below the signature. eg.1. Enclosure: Brochure 2. Enc. 3. Encl. As Stated 11. The Carbon Copy Notation 抄送 When copies of the letter are sent to others, type C.C. below the signature at the left margin. 1.明抄：cc Marketing Department 2. 暗抄：bcc Mr. Simpson Carbon copy,收信人知道被抄送 Blind carbon copy,收信人不知道被抄送，只出现在发给被抄送人的信件里 12. Postscript 附言 If the writer wishes to add something he forgot to mention or for emphasis, he may add his postscript two spaces below the carbon copy notation. 2. Addressing Envelopes信封格式 1. The return address is printed in the upper left corner. 2. The receiver’s name and address should be typed about half way down the envelope. 3. The postmark or stamps should be place in the up right-hand corner, while the post notations is in the bottom left-hand corner. 缩格式举例 写信人名称地址 收信人名称地址：逐行右缩 齐头式举例 写信人名称地址 收信人名称地址：左端对齐 二、The Principles 写作原则  7”C”原则 1.体谅Consideration 体谅的重点在于要注重多站在对方立场上考虑问题。 1)“We”- attitude e.g. We allow 2 percent discount for cash payment. “U”-attitude You can get 2 percent discount when you pay cash. 2) Focus on the positive approach. P11 2.谦恭 Courtesy 撰写商务函电时的恭谦不仅仅意味着礼貌，同时应真挚，机敏，缜密，注重时常表达对阅信者的欣赏与感激。 sincere, tactful and appreciative e.g. You are requested to send me a price list for your T-shirts. Would you please send me a price list for your T-shirts? 3.清晰Clarity 写信者应尽量清晰地表达自己的意思。 Mr. White yesterday called our agent David saying that the mistake was “his”. As to the steamers sailing from Hongkong to San Francisco, we have bimonthly direct services. The word “bimonthly” has two meanings: twice a month, or once two months. The reader will feel puzzled about the meaning.) 4.简要 Conciseness 简要和清楚经常是相辅而成的。摒弃信中的陈词滥调可使信更清楚更简要。 Avoid “wordiness” and “cliché” e.g We acknowledge the receipt of a letter dated August 27 fro