病毒式营销--终版.docVIP

 东 北 农 业 大 学 成 栋 学 院 毕 业 论 文 论文题目： 学生姓名： 指导教师： 所学专业：  Chengdong College of Northeast Agricultural University Thesis Thesis topic ：Viral marketing ads in the new media and techniques applied in such a manner： ： Specialty: 病毒式营销在新媒体广告中的应用方式和技巧 摘 要 关键词：；；； Viral marketing ads in the new media and techniques applied in such a mannerAbstract In recent years, the rapid development of science and technology, new media makes much attention. To digital technology at the core of new media ads not only become an effective channel to disseminate and become a new form of marketing communications role handy platform. New media advertising through the new environment, which forms a kind of marketing communications to take full advantage of its new environment, to adapt to their new changes, to meet their new needs, and thus make it more effective dissemination, marketing more effectively, advertising and marketing will become a new topic in communication research. In this paper, based on new media advertising, new media on the basic concepts and characteristics of the new media advertising and viral marketing relationship, in interpreting the characteristics of the concept of viral marketing on the basis of the detailed viral marketing in new media ads the application of methods and techniques, new media in the advertising environment has important practical significance. Key Words: New media; viral marketing; advertising; 目 录 摘 要 I Abstract II 前 言 １ 1 新媒体 ２ 1.1 新媒体的定义 ２ 1.2 新媒体的传播特点 ２ 1.3 新媒体广告对营销传播的影响 ３ 2 病毒式营销 ４ 2.1病毒式营销的定义 ４ 2.2 病毒式营销的要素 ４ 2.3 病毒式营销的特点 ６ 3 病毒式营销在新媒体