Translators’ Subjectivity in External Publicity Translation.docVIP

Translators’ Subjectivity in External Publicity Translation 　　Abstract As a means of making China known to the outside world and a bridge between China and foreign countries， external publicity translation functions as a helper for the target language readers to learn more about China. Therefore when it comes to the translation materials bearing cultural gaps and items specific to China， translators have the need to make these materials understandable to foreign readers， that is， adding further interpretation and explanation before and during the translation process. Key words： External publicity translation； Translators subjectivity； Explainer translation INTRODUCTION The past two decades since Chinas reform and opening up have witnessed the ever-growing international communication in China. And the understanding on China’s external publicity， an important part of international communication， has been clearer than before. At the same time， there exist some translated English articles grammatically correct but not suitable for external publicity. It is thus necessary to probe into the translation strategy of C-E translation of external publicity materials on the basis of the functions of China’s external publicity. External publicity activities are to put our country’s policies， economic system， cultural tradition and scenic spots into English to enable foreigners to further understand China. Entering the 21st century， the external publicity work becomes more urgent and significant with large number of foreigners coming to China and bearing a strong desire to learn more about China. One of the major purposes of external translation is to display the great achievements in China’s political， economic and social life and introduce to foreigners the traditional Chinese culture， history and natural landscapes. Thus external publicity translation aims at helping foreigners know more about China. This purpose highlights the readability of the target text and the