无人驾驶能否成为汽车发展的终极目标？Can driverless cars be the destination.pptxVIP

Can driverless cars be the destination?Cars have always evoked a variety of emotions — from the thrills of fast speeds and hugging tight corners, to the stress of long commutes and gridlock. Whether it’s to feel as if you are driving in the lap of luxury, or to entertain your children’s soccer team as you chauffeur them to their game, the interior of a vehicle plays a significant role in a consumer’s driving experience.“We are currently in an era when things that were once science fiction are quickly becoming reality. Simple things no one ever imagined — like using an app to share a ride — are becoming revolutionary. Incumbent automakers, new entrants and other industries reliant on transportation need to innovate and experiment even faster to meet the challenges of this new era and dramatically evolve their business models. We believe our large automotive clients can be in the driver’s seat tocommand the market for mobility services.”— Randall J. Miller, EY Global Automotive Transportation LeaderHowever, in today’s driving environment, there is one feature that is consistent across all vehicle interiors — the steering wheel. Although many current vehicle models have autonomous features, none offer fully autonomous, driverless capabilities.Fast-forward to the not-too-distant future when fully autonomous vehicles become the norm rather than the exception. These vehicles will redefine urban mobility aswe know it. Not only will they be autonomous, they will be shared, connected and green.For vehicle manufacturers, this trend poses immense opportunities, but also a clear risk that mobility-as-a- service could become a commodity, effectively severing the relationship between automakers and their customers—unless manufacturers find a way to customize vehicle interiors to both delight and deliver a personalized, connected in-vehicle experience.1Car interiors will increasingly integrate entertainment elements with designs that function as communal living rooms on wheels.C