营销论文010：手机市场的差异化营销服务与策略.doc

全文11页，共约12，000字 论手机市场的差异化营销服务与策略 国产手机在国内手机市场将如何发展 摘 要 随着科技的飞速发展，特别是手机技术、通信技术的越来越发达，手机的功能肯定是越来越强，加上各种业务的开展，手机将会被用在各行各业，未来的手机将迎来细分市场的时代。未来的手机是细化市场的时代，相对于现在针对性不强的大众型手机，未来手机一定会很细化、很有针对性，不同的需求下会使用到不同的手机。 手机市场的细分也给一些手机厂商带来了机会，他们可以对手机市场实行差异化的战略，针对某个产品市场范围，衡量好这个市场的规模和可购买能力足以能够使企业盈利，然后强力的推出自己有特色的，有竞争力的手机，这样也不失为手机企业一种良好的战略方式。 【关键词】手机市场 差异化营销 服务 策略 更多原创经管论文及英文文献与翻译请访问：http://经管论文.com/ 经济管理类最新最热门书籍请访问芝麻读书网：/ \ On the mobile phone market, service and marketing differentiation strategy Domestic mobile phone market in the country how to develop Abstract With the rapid development of science and technology, especially mobile phone technology, communication technology, more and more advanced functions of mobile phones is definitely growing, with a variety of business conduct, cell phones will be used in all walks of life, the future mobile phones will usher in the era of market segments. The next era of mobile phone market is thinning, as opposed to now was not aimed at the mass-based phones, future cell phones will be very detailed, very specific and different needs, we will use a different phone. Breakdown of the mobile phone market has brought to some mobile phone manufacturers the opportunity, they can implement on the mobile phone market differentiation strategy for the scope of a product market, a good measure of the market size and purchasing power may be sufficient to enable the corporate profits, and then Powerful launch its own distinctive and competitive mobile phone, mobile phone companies that may well be a good strategic approach. 【Key Words】The mobile phone market Differentiated marketing Service Tactics 更多原创经管论文及英文文献与翻译请访问：http://经管论文.com/ 经济管理类最新最热门书籍请访问芝麻读书网：/ 绪论 如今的国内手机市场竞争日益激烈，国产的品牌手机、诺基亚索爱等国外手机以及一些所谓的山寨手机都有着各自的市场。但这些都还不够，现在的手机功能越来越多越来越强，手机市场越来越细分化，对国内的手机行业来说，既是机遇也是挑战。 一、差异化营销的定义 所谓差异化营销（differentiated marketing）差异性市场战略（differentiated marketing tactics）差异性市场策略，又叫差异性市场营销，是指面对已经细分的市场，企业选择两个或者两个以上的子市场作为市场目标，分别对每个子市场提供针对性的产品和服务以及相应的销售措施。企业根据子市场的特点，分别制定产品策略、