轩尼斯Implementation Plan.pptVIP

Hennessy X.O. “Jazz” Campaign Implementation Plan Objective Image Awareness To deliver a brand experience On-premised trial incidence (Sales) Drive traffic for the partner outlet Strategy Event Theme “Enjoy Originality” Hard facts City: SH, BJ and GZ Proposed event date SH 11, 12 April BJ 18, 19 April GZ 25, 26 April Time From 9:00pm to 12:00pm Talents Special Jazz Performance D.G.A FRIENDS Jazz Band, 6 pieces band Vocal (2) / Keyboard / Bass / Drum / Chinese flute Remark: will be decided after talents review Draft Rundown Time Description 0900-0930 Reception, background music 0930-1000 Jazz music warm-up (instrument solo and singing) 1000-1010 1st session lucky draw 1010-1045 Jazz jamming 1045-1115 Interactive music games with consumers 1115-1125 2nd session lucky draw 1125-1200 Jazz jamming Remark: the detail performance rundown will be decided based on further discussion with talents Key Mechanics Interactive music games Option 1 Invite guest to choose a famous Chinese song from a prepared list and Jazz Band will play this song with Jazz style Option 2 Jazz Band play famous Jazz song and the guest who can speak out the song name will be awarded with a cup of HXO free drink or one XO premium bottle Key Mechanics Lucky draw Be announced by Band during performance Consumer promoters to collect name cards right after Produce 2 lucky draw boxes with XO branding Two luck draw sessions every night Prize recommendation: Bottle of Hennessy XO Sample of Hennessy XO Set of Jazz CDs Key Mechanics Photo taking Photo taking for the guests by pretty CPs with Polaroid Present to guests with branded photo frame as take-away gift On-site Decoration Jazz themed decoration items to deliver brand world / branding One event backdrop on platform to deliver branding and party message Small table top items for branding and fun Two product display units for branding Reception area with one standee to deliver branding and party message Bottle gl