IAB互联网广告收入报告（IAB internet advertising revenue report）.pptxVIP

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IAB互联网广告收入报告（IAB internet advertising revenue report）.pptx

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IAB互联网广告收入报告（IAB internet advertising revenue report）

Any trademarks included are trademarks of their respective owners and are not affiliated with, nor endorsed by, PricewaterhouseCoopers LLP, its subsidiaries or affiliates.;Table of Contents;Background;Executive summary;Annual revenues show strong growth;Detailed findings;Historical annual revenue trends;Historical quarterly revenue trends;Historical revenue mix – first half vs. second half;Historical data findings;Revenue concentration;;Ad format – full year 2015 results;Historical format trends;As eyeballs shift to mobile – Display and search follow;Social media advertising revenue;Ad revenues by industry category;Industry advertising – year-over-year comparison;Revenues by pricing model;Historical pricing model trends;Advertising market share by media;Historical advertising market share;Historical 20 year advertising revenue growth, by major broadcast media type;Appendix;Definitions of advertising formats and pricing models;Definitions of advertising formats and pricing models (cont.);Survey scope and methodology Survey scope The Interactive Advertising Bureau (IAB) retained PwC to establish a comprehensive standard for measuring the growth of internet/online/mobile advertising revenues. The IAB internet advertising revenue report is part of an ongoing IAB mission to provide an accurate barometer of internet advertising growth. To achieve differentiation from existing estimates and accomplish industry-wide acceptance, key aspects of the survey include: Obtaining historical data directly from companies generating internet/online/mobile advertising revenues; Making the survey as inclusive as possible, encompassing all forms of internet/online/mobile advertising, including websites, consumer online services, ad networks, mobile devices, and email providers; and Ensuring and maintaining a confidential process, releasing only aggregate data. Methodology PwC performs the following: Compiles a database of industry participants selling internet/online and mobile advertisi