10+Predictions+for+美国培训行业研究机构1对2011年培训行业发展趋势的预测.docVIP

10 Predictions for 2011: Trends that Will Reshape the Training Industry By: Doug Harward, CEO, Training Industry, Inc.,December 17, 2010 ReTweet The training industry may have experienced more change in 2010 than any year in recent memory. We saw a slight resurgence in the market where companies increased spending for training, but clearly not to levels they were at several years ago. We all remember 2009 as one of the lowest years in quite some time as many jobs for training professionals were slashed by companies looking to reduce discretionary spend. This ultimately resulted in lost revenues and jobs for training suppliers. Some would say the resurgence is being led by a new era in learning technologies. It hasn’t been long since the mainstream learning technology was an LMS. These platforms have become commoditized as the new generation of learning technologies are organized into integrated learning portals developed as an access vehicle for managing business intelligence. These portals include virtual and informal learning tools, collaboration environments, market research, articles, case studies and more.? ? To help in understanding how the training industry is evolving, the team at TrainingI annually creates our Top 10 Predictions for the ensuing year, based on key market trends we’ve found from speaking with buyers and suppliers of training services. Our intent is to provide you with some level of visibility to assist you in your strategic planning process. So here are our predictions for 2011: 1.? Total spending for training services will increase by an estimated 7-9%. 2010 saw a positive gain for the year after a horrendous 2009. Some of the training leaders we spoke with told?us that 2011 could see increases in spend by as much as 10% in a select group of?market verticals, such as?Automotives, IT, Retail, Hospitality, and Transportation.? Our?concern?is these markets remain vulnerable and dependent on how the?the global economy continues to improve. We al