英语复习料终极结合版.docVIP

【中译英、英译中】 1.marketing management 营销管理 TThe selling concept 推销观念 market segmentation 市场细分 profitable size 可盈利性.accessibility 可进入性 self containment自身特征性.marketing mix response市场反应性 set the stage for 为…打好基础 .boil sown to 归结于 contextual 前后关系的 2.consumer involvement 消费者参与度 reference group 参照群体 .word of mouth 口碑 family life cycle 家庭生命周期 potential consumer 潜在消费者 high-involvement 高参与 subculture 亚文化.social class 社会阶 opening day 开幕日Consumer behavior 消费者行为 consumer buying decisions消费者购买决策过程 3.integrated marketing communications 整合营销传播 opening day 开幕日 contemporary advertising当代广告 recognizing your problems 意识到你的问题 calculating. your .Ad. budget计算广告预算 strategy operation 广告策略运作 . advertising media 广告媒介 self regulation 自动调节 self-serving 自私自利的 5.sales management 销售管理A recognized need 明确需求 Buying power 购买权限 receptivity and accessibility可接受与可接近性 .personal selling 人员推销 wholesaler 批发商 6. vertical extensions 垂直延伸.parent brand 母品牌 original product 原产品 .extension product 延伸 brand strength 品牌强度 .brand awareness 品牌知名度 master brand 主导品牌 .line extensions 线延伸 category extensions 大类延伸 Chapter 1 The production concept is one of the oldest concepts in business. It holds the philosophy that consumers will favor products that are widely available and low in cost. Managers of production-oriented organizations concentrate on achieving high production efficiently and wide distribution. 生产观念是在业务上最古老的概念之一。它持有的理念，消费者将有利于这 些产品被广泛使用，成本低。生产型组织的管理人员集中在实现高生产效率， 广为散发 The selling concept is another common approach. Many organizations follow the selling concept, which holds that consumers will not buy enough of the organization’s produc