雀巢英语.pptVIP

COMPETITION AND DIFFERENT CHACTERS * GROUP NAME : MARKETING GROUP MEMBER: 1012030050 Tample 1012030067 Sanny 1012030058 Tina1 1012030048 Sun 1012030061 Circle COMPANY INTRODUCTION Founded in?1866 by Henri Nestlé in Vevey, Switzerland Employees: around 280, 000 people Annual Revenue (2010): 99114.5 million dollars Factories in China The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German. little nest, and of his family emblem BRAND Nutrition, Health and Wellness Quality Assurance Product safety Consumer Communication The Nestlé Corporate Business Principles DIVISIONS OF THE COMPANY 1 Baby Foods 2 Breakfast Cereals 3 Chocolate Confectionery 4 Coffee 5 Dairy products 6 Drinks 7 Ice Cream 8 In the Kitchen 9 Nestlé Professional 10 Nutrition Health 11 Petcare In the coffee market, consumers prefer the idea, which coffee products are utilized for leisure, relaxation and enjoyment of life, to its refreshing effect. thus, the market strategy of nestle has been bring out. Target Market Bottled nestle coffee: ①Ordinary type：In the supermarket, it is suitable for the families with stable incomes and people which age is range from 25 to 35. ②Yunnan coffee：This type is preferred by young people with higher income and those who want to send it as a present to others. Bagged instant coffee: ①1+2 coffee: It focuses on fashionable energetic young group, mostly students and while-collar workers. ②package coffee: Its target market is people who work in office. Canned coffee: ①Original: it is for the youth groups which income quite a sum . ②coffee-mate： ③Black coffee: it has anti-obesity efficiency which is fit for those who want to lose weight or taste heavily. TV Ads Print Ads Billboard Sponsorship Holiday promotions Internet (home page) Network activity Work with online games. MODE OF TRANSMISSION TV ads Different time have different theme In western country: