IPTV 结构和业务量分析-Telefonica.ppt

* ROADS’08 Keynote Internet TV Today’s and Tomorrow’s Telefonica’s IPTV architecture and workload analysis Pablo Rodriguez (Telefonica Research) Meeyoung Cha (MPI-SWS) TELEFóNICA I+D ? 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal 2 Television?yesterday? Live content Lower video resolution Tens of channels A few genres Simple channel chagnes A shared experience TELEFóNICA I+D ? 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal 3 Television?today? Live on-demand High-definition Content diversity Use of channel guides Personalization Mobility ? Internet TV has led to many innovations TELEFóNICA I+D ? 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal 4 Part?1.?IPTV?basics Part?2.?Architectural?alterna6ves Part?3.?TV?viewing?habits Part?4.?Future?challenges TELEFóNICA I+D ? 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal ?? ?? ?? ?? ?? 5 Internet?TV?(IPTV)? Delivering television channels over an IP network Three most popular types 1. Telco’s nation-wide provisioned service By ATT, France Telecom, Korea Telecom, Telefonica 2. Over-the-top box-based video-on-demand Apple TV, Vudu box, Sony’s Internet video link 3. Over-the-top Web TV Joost, Zattoo, VeohTV, Babelgum, BBC’s iPlayer TELEFóNICA I+D ? 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal ?? ?? 6 Tra?c?patterns?over?the?years? Over-the-top videos already generate more traffic than the entire Internet backbone in 2000 Videos will be account for nearly 50% of all Internet traffic by 2012 TELEFóNICA I+D ? 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal ?? ?? ?? ?? ?? 7 Internet?TV?(IPTV)? Delivering television channels over an IP network Three most popular types 1. Telco’s nation-wide provisioned service By ATT, France Telecom, Korea Telecom, Telefonica 2. Over-the-top box-based video-on-demand Apple TV, Vudu box, Sony’s Internet video link 3. Over-the-top Web TV Joost, Zatoo, VeohTV, Babelgum, BBC’s iPlayer TELEFóNICA I+D ? 2007 Telefón