价值链讨论会.ppt

Canada, November 1999 VALUE CHAIN WORKSHOP价值链讨论会 Background, Methods and Management Principles 背景，方法和管理原则 July 2005 2005年7月 WORKSHOP OBJECTIVES讨论会目标 CONTENT内容 Part 1: General introduction on value chain development 部分1：总体介绍价值链发展 Part 2: Principles of value chain project development 部分2：价值链计划发展原理 Part 3: Cases and critical success factors 部分3: 案例和重要成功因素 PART 1 GENERAL INTRODUCTION ON VALUE CHAIN DEVELOPMENT部分1：总体介绍价值链发展 “ In the future, agri-food producers, processors and retailers will no longer compete as individual entities. Rather, they will collaborate as a strategic value chain and compete with other value chains in the market place. “ 将来,农业食物生产者,加工者和零售商将不再作为单个实体竞争.他们将合作成为策略价值链,同市场中其他的价值链竞争 Jan Van Roekel, Executive Director, Agro-Chain Competence Foundation Value Chains: A definition 价值链:定义 A strategic collaboration of organizations for the purpose of meeting specific market objectives over the long term and for the mutual benefits of all ‘links’ of the chain.组织的策略合作以长期满足特定的市场目标和链个环节间的互相利益 Traditional Business Relationships传统商业关系 Information sharing分享信息- Little or none一点或没有 Primary Focus主要关注 - Cost/price成本/价格 Orientation 定位 - Commodity商品 Power Relationship有力的关系- Supply push供给推动 Org. Structure组织构造 - Independent独立的 Philosophy哲学体系 - Self optimization个人最优 The “Traditional” Picture Value Chain Relationships价值链关系 Information sharing分享信息 - Extensive广泛的 Primary Focus主要关注 - Value/Quality价值/质量 Orientation定位 - Differentiated Product 多样产品 Power Relationship有力的关系 - Demand Pull需求拉动 Org. Structure有力的关系 - Interdependent互相依赖 Philosophy哲学体系 - Chain Optimization链最优 The “Value Chain” Picture Value Chains: Why Now? 价值链:为什么现在? Food safety: a growing concern食品安全:一个增长的关注 Product quality and consistency产品质量和一致性 New product innovation and differentiation新产品创新和多样化 A need to build capacity to respond 需要建立回应的能力 Effective strategic alliances can enhance market performance有效的策略联盟可以加强市场表现 THE PLANTANIA CASE PLANTANISA案例 THE PLANTANIA CASEPLANTANISA案例 THE PLANTANIA