创业计划书完结.docVIP

目录 1.摘要..........................................................1 2.公司介绍.....................................................1 2.1宗旨......................................................1 2.2公司简介..................................................1 2.3公司计划..................................................2 2.4消费人群..................................................3 3.产品和服务.............................................3 3.1产品租借..................................................3 3.2产品销售..................................................4 3.3服务项目..................................................4 4.市场和行业.............................................4 4.1市场调查及分析............................................4 4.2我校大学生旅游市场特征....................................5 4.3市场分析报告..............................................6 4.4竞争对手分析..............................................7 5.市场营销.....................................................8 5.1市场发展战略.............................................8 5.2通过战略来实现预期的计划和目标...........................8 5.3营销策略.................................................8 6.管理队伍...............................................11 6.1组织结构.................................................11 6.2管理理念.................................................11 6.3部门设置与职责...........................................11 6.4管理策略.................................................14 7.风险因素....................................................14 7.1关键的风险分析...........................................14 7.2应付风险的应急策略.......................................15 8.财务计划....................................................15 8.1主要财务假设.............................................15 9.学习途径...................................................20 9.1面临挑战................................................20 9.2应对挑战................................................20 9.3机遇....................................................20 10.筹资需要.................................................21 10.1股本结构与规模...................