荣格工业传媒有限公司《国际包装商情》杂志-Greenews.info.pptVIP

主要进口产品结构Import Products Structure 进口来源地变动情况The Origin of Import China Organic Markets – Headlines Organic certification organizations estimates that production will increase 30 to 50% in the coming years The exports of organic products could rise to 5% of total food exports by 2020 Organic packaged food sales in China reached a value of RMB134 million, an increase of 77% on 2006 Concerns for food safety and increasing purchasing power in China are driving growth Organic milk sales recorded retail value growth of 27% in 2007 Unit price levels recorded increases in 2007 Sales are expected to reach RMB452 million at constant 2007 prices in 2012, which represents an increase of 238% on 2007 乐活观念进入中国Lohas Come to China LOHAS： Lifestyles of Health and Sustainability 为什么消费有机食品Why organic food consumption ? 安全/Safe 无化学残留/Without Chemical residues 健康/healthy 品质和质量的保证/Quality guarantees 环境保护/Environment protection 口味更好/Tasty good 对动物有益/Animal wealfare 增加农民收入/Income increase 国家对发展有机食品的支持Support from Government 谁在消费有机产品？Who buy organic product ? 目标消费群体：高收入、追求健康人群 Target: high income ,health concern ,etc… 特殊消费群体：孕妇、婴幼儿及老年人 Special: pregnant woman ,infant, the aged people 潜在消费群体：追求时尚生活的年轻一族 potential : the young age who love Lohas 有机食品市场概况Overview Organic packaged food sales in China reached a value of RMB134 million, an increase of 77% on 2006 2007年，中国有机包装食品的销售达到1.34亿人民币，较2006年增长了77%。 Sales are expected to reach RMB452 million at constant 2007 prices in 2012, which represents an increase of 238% on 2007 预计到2012年，有机产品销售额将达到4.52亿人民币，较2007年增长238%。 中国有机食品销售渠道(一)Distribution Channel Supermarket： Carrefour、Walmart、Hymall、Metro Local Supermarket：Lotus、吉之岛Jusco、百佳Buy-best、大润发RT-mart、世纪联华Centry LianHua、华联吉买盛GMS、苏果Suguo、物美Wumart、华润万佳Vanguard等 中国有机食品销售渠道(二) Distribution Channel 有机超市、有机商店、有机产品专营店 乐活城：北京8家，深圳3家，自有品牌“乐活氏”即将开放加盟 点点绿：香港超过10家门店，内地3家 海客乐：上海15家直营门店 悦意有机健康生活馆：全国超过10家加盟店 中国有机食品销售渠道(三) Distribution Channel 高端超市 以进口食品为主的针对在华外籍人士的连锁超市：上海城市超市、北京捷尼路超市、华联